Use a space to keep your marketing reports organized, whether they're just for you or shared with the whole team. Tableau, Kissmetrics, Google Analytics, Mixpanel, and more are supported.
Add A/B testing, multivariate testing, and user testing resources to your space, along with guidelines and best practices. Product, marketing, and growth teams are often involved simultaneously in testing, so this puts everyone on the same page.
If your current analytics tools don't report on certain metrics, you can still organize them in a space. Think social media engagement, ad performance, and user segment behavior.