By putting important resources into a space, you’ll save time whenever you move between different clients or projects. This might include project success metrics, time tracking, relevant CRM records, or call information for remote meetings.
Any communications work, including copywriting, is simpler if you have a starting point. If your client has shared background information and existing assets with you, gather them here: content guidelines, previous messaging projects, and goals of the engagement.
Copywriters are usually juggling more than one project at a time, whether that's a homepage redesign, ongoing blog content, or thought leadership campaign. Either way, spaces help you stay organized by separating your work by client or project.